Presented by SPI and Synthio
More than ever, companies need to know and understand each component of its revenue generation engine – sales, marketing, product and customer success teams must work in unison to generate demand, create value for customers, and drive profitable growth. In this webinar, we’ll discuss how cross-functional strategies align and enable your teams to meet revenue goals as a unified front.
- Identifying and engaging with key influencers and decision makers along the entire buyer journey
- Creating relevant messaging through account-based marketing and trigger-based marketing
- Optimizing and enriching prospect/customer data for more effective cross-selling and upselling