Watch Our Webinar On-Demand

Presented by Sirius Decisions and Synthio

No Data, No Demand WebinarIn this webinar, we will discuss how to leverage your data to activate the demand unit waterfall. Featured on this webinar is Jamie Walker, Director of Marketing for Synthio, and Kerry Cunningham, Senior Research Director for SiriusDecisions.

Topics Covered:

  • The critical role played by accurate data in activating the demand unit waterfall
  • How to define and qualify your target audience market
  • What data you need to know about prospects and customers to activate demand
  • How to keep your profile contact data up-to-date
  • How to find, identify, and engage demand units


Jamie Walker

Director of Marketing, Synthio


Learn from the experts:

Kerry Cunningham

Senior Research Director, SiriusDecisions