Presented by Oktopost and Synthio
In this webinar, we will discuss the Engagement Economy and how to have the right conversations, you need to have the right data. If you don’t understand your buyers and their online journeys, how can you possibly engage with them in a meaningful way?
Topics covered in The Fatal Flaw of the Engagement Economy:
- How to tie data back to your lead workflows
- The crucial role of behavioral data in reaching your audience
- How to utilize social data for deeper segmentation
- Best practices for attributing leads and opportunities to social media