Watch Our Webinar On-Demand

Presented by Ceros and Synthio 

Buyers are People, Not Accounts WebinarIn this webinar, we’ll discuss how to fine-tune who you should target with your marketing efforts, take personas to the next level with account personas and contact personas, identify accounts that fit target personas and tailor messaging to address specific segments and roles.


Topics Covered:

  • Fine tuning who you should be targeting with your marketing efforts;
  • Tips for taking marketing personas to the next level with account personas and contact personas;
  • Tactics for identifying accounts that fit target personas; and
  • Key steps to tailoring messaging to address specific segments and roles.

 

Emily Wingrove

Director of Marketing, Synthio

Speakers

Learn from the experts:

Matthew Wellschlager

VP of Marketing, Ceros