Presented by Infer and Synthio
In this webinar, we’ll discuss how to measure the effectiveness of ABM, as well as outbound nurturing strategies for net-new accounts. You will also hear from Nikhil Balaraman, Director of Product Marketing at Infer, and Emily Wingrove, Director of Marketing at Synthio.
- Tactics for managing a good Account-Based Marketing strategy
- Methods for balancing your ABM program with a lead-centric focus