B2B organizations are dialing up their push to be more audience-centric and develop new channels to engage prospective buyers. However, B2B practitioners are also quickly realizing that the ability to shift messaging, campaigns and channels is dependent on having reliable, accurate and robust data on their customers and prospects.
Download our report to see what B2B marketers data concerns are for 2018.
Some Findings Include:
- 65% said they were looking to target specific segments for better engagement
51% said they wanted to identify key stakeholders within target accounts
37% said they wanted to grow their database to add as many new contacts
Download the Report