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Maintaining a clean email database is essential when it comes to running a successful campaign, and often times an email verification service is in order. Email verification identifies and removes invalid domain names, typographical errors, and bad email addresses, improving your email list’s accuracy and validity.
“It does nothing to verify the permission of the recipient to accept a subscription, which is the most important step in avoiding spam,” Spamhaus.
 
A verified domain name doesn’t guarantee the address “owner” is the correct person. Learn how a clean list can miss the mark and the top 3 email verification practices.

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