As 2015 comes to a close, marketers are under more pressure than ever to pull together effective budgets and plans for 2016. With the ability to track almost every single data point, marketers are under a microscope and are finding that where and how they spend their budget is more important now than ever.
What will they be doing differently in 2016? How will they affect growth and change in their organizations?
Here’s a look at a variety of findings reported by marketers about the upcoming year and how they plan to conquer it from a budgeting standpoint.
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