For marketers, it starts with educating ourselves and our team as to what dirty data looks like in your MAP or CRM and where it originates.
Did you know, “the average contact database expires at a rate of 24% – 36% annually."
Download our white paper to learn:
- What is dirty data;
- Where dirty data originates;
- 5 best practices for data cleansing;
- and more.
Download the White Paper