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Email marketing remains among the most effective ways to reach and market to professionals today.
 
77% of B2B marketers consider email the top channel for driving leads, according to Demand Gen Report’s 2016 Demand Generation Benchmark Survey.
Any email strategy deployed by a marketer can only be as good as the data they possess for those prospects and customers, as well as the process to maintain it.
 
Download our white paper to ensure your email strategy stays on track. Some topics discussed include:
 
  • Data Sourcing & Data Quality
  • Email Marketing Strategies
  • Segmentation Strategies

Download the White Paper