The popularity of account-based marketing (ABM) has soared in recent years, and for good reason: it presents one of the best ways to better align marketing and sales.
A marketer’s biggest goal is bringing qualified leads to the table because buyers are people, not accounts. So the question remains: how can you combine a lead-based approach with an ABM strategy?
In our quick guide, learn how to distinguish between ABM & Lead Gen and 4 phases to combine both.
Download the Quick Guide